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Our Story

We’re a family-owned company who make Toys That Teach®

We create lifelike animal figurines meant to teach children about the natural world around us and encourage its conservation through the joy of play. Mothers, educators and creators love and trust our products. Our toys encourage imaginative play in a world of screens.

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Our Story

Safari Ltd. - A Legacy of Play and Learning

Safari Ltd. is a family-owned company that proudly creates Toys That Teach®. Our detailed figurines have been inspiring imaginative play and making learning fun for over four decades; they are museum-worthy, safe, durable, and loved across generations. Deeply rooted in our family legacy, is the knowledge that play is the way to ignite joy, curiosity, learning, and an enduring love of nature in children and adults around the globe.
Meet Our Family
Alexandre & Christina Pariente are Safari Ltd.’s Captains of Play and proud parents to the next crew of the Safari family - Ocean, Wild, Disco, and Love! It’s truly a family affair, with a stack of Rumi cards and a dream, Safari Ltd. was founded by Alexandre’s grandparents, who had a vision of spreading a love of nature through play.
Our Promise
As parents, we're focused on sparking an enduring love for learning and creativity in every child. Our toys are crafted with care to carry out our family’s mission of igniting imaginative play and the love of nature in people of all ages around the world. Our promise, and badge of pride, is to continue to be committed to excellence - because your family deserves a play experience that's nothing short of extraordinary. Our toys are designed to be vehicles that create an enduring legacy of family play; making us more than just a toy company - we are the companions on your journey of joyful discoveries, creativity, connection, and environmental love.
Discover - Toys That Teach®
Our authentic, highly-detailed figurines are created from a blend of imagination and nature. They provide engagement across ages and encourage learning about and conservation of the natural world. From ELA to math, our toys are often used as hands- on learning tools, and are loved by caregivers, educators, and therapist. Toys That Teach® are more than just learning tools though, they are also excellent joy buddies for display or play.
Collectibles and Museum-Quality Figurines
Our toys are keepsakes cherished across generations. From play to display, our toys are museum-worthy collectibles that inspire curious minds of all ages.
The Future is Bright
We recognize that diverse toy collections fuel the adventures of play for both kids and adults; that’s why, in recent years, we’ve broadened our horizons. Safari Ltd. has been expanding our offerings by curating and teaming up with like-minded play brands. Together, we’ll spread joy, spark creativity, encourage learning, build camaraderie, and nurture enduring connections to nature.
We are helping families build a legacy of play that will echo through the ages.
“We don’t stop playing because we grow old; we grow old because we stop playing.”
-George Bernard Shaw