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Our Story

Our Toys That Teach® are inspired by nature and powered by imagination.

Safari Ltd. About Us Banner

That means we’ve got authentic and artful figurines that kids and adults can enjoy for a lifetime…

From Idea to Creation

Our Toys That Teach start with imagination. Our team has an idea, then our sculptors & painters help bring that thought to life! It takes a lot of teamwork, including some outside help from paleontologists & zoologists for our animal & prehistoric toys, but it’s worth making sure we get every detail JUST right!

Carefully Sculpted Toys Figurines by Safari Ltd.

Each product is then manufactured in that model’s likeness and hand painted with delicacy, making no two Safari Ltd® figurines exactly alike. This added layer of uniqueness is another reason kids, adults and collectors love our figurines!

Animal Toys by Safari Ltd.

Museum Quality

At Safari Ltd®, we carefully craft our product for the most perceptive eyes of all, those of a child. Our figurines are as life-like and museum quality as possible, creating a sense of wonderment.

Museum Quality Toys at Safari Ltd.

Rolls Royce of Dinosaurs

Our Safari Ltd® Dinosaur Toy Collection has been heralded by many established professionals and educators in the paleontology field. Teachers have used our dinosaurs as supplements in the classroom citing their remarkable accuracy and detail to the magnificent creatures that once ruled the earth.

Award Winning Dinosaur Toys

Additionally, prehistoric era buffs compliment our work as the most stunningly authentic figurines in the market. Safari Ltd® Dinosaurs were also featured in the Jurassic Park franchise, so there’s that..

Wildlife Animal Toys for Kids

Collectibles You Can Play With

Safari Ltd® has fans spanning from our inception in the 1980’s, many of whom have kept their childhood figurines and enjoy them today. We’ve got the fan posts to prove it! Our toys are specialty lifetime treasures that don’t have to stay on the collection shelf.

Sea Life Toys for kids

We invite you to get to know our family

Meet Alexandre & Christina Pariente, CEO and President of Safari Ltd®, and say hello to the next generation of the Safari family. Today Bernard’s grandson, Alexandre, guides Safari Ltd® as its CEO, while Christina, his wife, serves as the company’s President.

Together, they’re proud parents to three little ones, Ocean and Wild, who keep them inspired to continue creating Toys that Teach®. Safari Ltd’s legacy and passion has always been about inspiring children to learn through the joys of play. Now the goal is to continue the legacy of handcrafted quality and craftsmanship that was started.

Owners of Safari Ltd.

A Note From the Parientes

"As parents, we know and understand that providing your children with all the tools possible to learn and grow into wonderful human beings is the goal for us! Our core value is inspiring children to learn about nature through the joy of play. Watching our own kids become curious and appreciate our environment because of Safari Ltd® toys makes our dedication to you, and our natural world, very real and close to us. Every day, we feel so much genuine joy to get to do the work we do, to keep pouring love and craftsmanship into our toys so they can keep inspiring kids around the world. That’s our promise to you. We will always show up with 100% care, keep improving our products and continue to make toys that foster traditional play and spark presence and connection in our kids’ lives."

With gratitude,
Alexandre Pariente, CEO + Christina Pariente, President

Miniature Animal Toys

The Future is Bright

In this phase of leadership at Safari Ltd®, we have introduced creative new toys and teaching tools into the line-up that will continue to help preserve imagination and the environment for generations to come.

One of the most important aspects of Safari Ltd. is our passion for social responsibility. That means actively supporting environmental and conservation causes dear to our hearts, while continuously bringing awareness to as many kids and families as possible.

Girls playing with Animal Toys

Our main goal will always be keeping the tradition of imaginative play alive while simultaneously teaching children to preserve and love the environment.

By continuing to improve our carbon footprint and designing products to bring awareness to endangered species, we can accomplish this vision.

As our world changes, so do we, and we can’t wait to keep sharing all the new ways we are improving our brand and the world. Follow our blog keep up with exciting new updates here.

See all the ways we give back and reach out to us with donation requests here.

Miniature Animal Toys by Safari Ltd.