It all started with a card game.

One fateful day in 1982, Bernard and Rosemarie Rubel stumbled upon an endangered species card game while visiting the Munich Zoo in Germany and the family business was born.

Fueled by their love of the outdoors and all things wild, including the imagination of children, they transformed that little rummy game into the inaugural collection of Safari figures.

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Today, we offer more than 1,000 hand-painted Toys That Teach® for kids around the world.

Safari Ltd® animal figures are handcrafted for the most perceptive eyes of all – those of a child. They’re safe, fun and last a lifetime!

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We invite you to Discover the Frontiers of your Imagination® with our Toys That Teach®

ORGANIZATIONS & AFFILIATIONS

ASTRA
ASTRA

The American Specialty Toy Retailing Association (ASTRA) is a non-profit association that provides education, networking, product sourcing and discounts, and consumer public relations to grow the specialty toy industry.

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Public Lands Alliance
Public Lands Alliance

Public Lands Alliance works for the day when America’s public lands are understood and appreciated, preserved and conserved and enjoyed by all.

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Museum Store Association
Museum Store Association

The Museum Store Association is a 501(c)3 international organization with the mission of advancing the nonprofit retail industry and the success of the professionals engaged in it.

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Education Market Association
Education Market Association

The Education Market Association (EDmarket) is the leading trade organization for the educational products marketplace.

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Global Pet Expo
Global Pet Expo

Global Pet Expo, presented by the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA), is the pet industry’s largest annual trade show featuring the newest, most innovative pet products on the market today.

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Association of Zoos & Aquariums
Association of Zoos & Aquariums

The Association of Zoos and Aquariums (AZA) is a 501(c)3 non-profit organization dedicated to the advancement of zoos and aquariums in the areas of conservation, education, science, and recreation.

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National Association of Retail Buyers
National Association of Retail Buyers

The National Association of Retail Buyers and Sellers (NARB) seeks to help members expand their knowledge and career as well as provide discounts from vendors.

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Toy Industry Foundation
Toy Industry Foundation

The American Specialty Toy Retailing AssociFounded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses that design, produce, license, and deliver toys and youth entertainment products for kids of all ages.

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Zoo and Aquarium Buyers Group
Zoo and Aquarium Buyers Group

ZAG is a collection of merchandise buyers for zoos, aquariums and other wildlife-related institutions and attraction. The goals of ZAG are to increase and improve communication.

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Zoological Association of America
Zoological Association of America

ZAA promotes responsible ownership, management, conservation, and propagation of animals in both privately funded and publicly funded facilities through professional standards in husbandry, animal care, safety and ethics.

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