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It all started with a card game.

One fateful day in 1982, Bernard and Rosemarie Rubel stumbled upon an endangered species card game while visiting the Munich Zoo in Germany and the first inklings of what would become the family’s “toys that teach” business was born.

Fueled by their love of the outdoors and all things wild, including the imagination of children, they transformed that little rummy game into the inaugural collection of Safari figures.

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Today, we offer more than 1,000 hand-painted Toys That Teach® for kids and collectors around the world.

Safari Ltd®’s teaching animal figures are crafted for the most perceptive eyes of all – those of a child. They’re safe, fun and last a lifetime!

We invite you to Discover the Frontiers of your Imagination® with our Toys That Teach®

The Journey Continues.

Meet Alexandre & Christina Pariente, CEO and President of Safari Ltd®, and say hello to the next generation of the Safari family. 

Come Say Hello

ORGANIZATIONS & AFFILIATIONS

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Public Lands Alliance
Public Lands Alliance

Public Lands Alliance works for the day when America’s public lands are understood and appreciated, preserved and conserved and enjoyed by all.

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Museum Store Association
Museum Store Association

The Museum Store Association is a 501(c)3 international organization with the mission of advancing the nonprofit retail industry and the success of the professionals engaged in it.

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Education Market Association
Education Market Association

The Education Market Association (EDmarket) is the leading trade organization for the educational products marketplace.

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National Association of Retail Buyers
National Association of Retail Buyers

The National Association of Retail Buyers and Sellers (NARB) seeks to help members expand their knowledge and career as well as provide discounts from vendors.
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Zoo and Aquarium Buyers Group
Zoo and Aquarium Buyers Group

ZAG is a collection of merchandise buyers for zoos, aquariums and other wildlife-related institutions and attraction. The goals of ZAG are to increase and improve communication.

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and many more not listed

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