Our Mission
Apple sitting on books
Playhouse with swings and a slide

at Safari Ltd has always been to teach children the importance of nature and its conservation through the joy of play. We are an American owned and family operated company creating Toys That Teach with passion for over 30 years and 3 generations! We source and craft all of our products with care, ensuring that anything you buy from us is authentic, and most importantly, safe. Here’s how we do it:

Dinosaur toy

Carefully Crafted

Our expert sculptors and artists, meticulously research and study every animal to create a carefully crafted figure that lasts for generations.

Sea creature toys next to a pool


Each Safari Ltd® toy is designed both to last and be environmentally-friendly. This includes no UV coating on our hang tags and recyclable packaging.

Boy holding up Safari toys


We take our commitment to people seriously, which is why all our products are phthalate and lead free to ensure the safety of all children.

Girl playing with dinosaurs


Safari Ltd is passionate about using Toys That Teach to educate children about the importance of nature and its conservation.

Magnifying glass
Gift box

Explore our products, which can be used in a variety of imaginative ways! We have the perfect toy for any lesson, occasion, trip or project. Browse our collections that make traditional play easy for you and fun for your little ones. We have collections that bring the outdoors alive and toys that are perfect for goodie bags, cake toppings and games and more! Whatever the creation or activity in your life, we are here to make it a memorable one with the perfect details. Design your next activity with Safari toys!

Bernie standing on a table

Our Journey

It all started with a card game. One fateful day in 1982, Bernard and Rosemarie Rubel stumbled upon an endangered species card game while visiting the Munich Zoo in Germany and the first inklings of what would become the family’s “toys that teach” business was born. Fueled by their love of the outdoors and all things wild,they transformed that little rummy game into the first collection of Safari figurines... Bernie The Gator is based upon the real-life adventures of Bernard Rubel and his wife Rosemarie. Thanks to these adventures, today we offer more than 1,000 hand-crafted Toys That Teach® for kids and collectors around the world! Our Safari toy animals are safe, fun and last a lifetime!

Pariente family in costumes

We invite you to get to know our family

Meet Alexandre & Christina Pariente, CEO and President of Safari Ltd®, and say hello to the next generation of the Safari family. Today Bernard’s grandson, Alexandre, guides Safari Ltd® as its CEO, while Christina, his wife, serves as the company’s President. Together, they’re proud parents to two little ones, Ocean and Wild, who keep them inspired to continue creating Toys that Teach®. Safari Ltd’s legacy and passion has always been about inspiring children to learn through the joys of play. Now the goal is to continue the legacy of handcrafted quality and craftsmanship that was started.

Pariente family sitting on a couch

A Note From the Parientes

As parents, we know and understand that providing your children with all the tools possible to learn and grow into wonderful human beings is the goal for us! Our core value is inspiring children to learn about nature through the joy of play. Watching our own kids become curious and appreciate our environment because of Safari Ltd® toys makes our dedication to you, and our natural world, very real and close to us. Every day, we feel so much genuine joy to get to do the work we do, to keep pouring love and craftsmanship into our toys so they can keep inspiring kids around the world. That’s our promise to you. We will always show up with 100% care, keep improving our products and continue to make toys that foster traditional play and spark presence and connection in our kids’ lives.

With gratitude,
Alexandre Pariente, CEO + Christina Pariente, President

Lion toy standing on rocks

The Future is Bright

In this phase of leadership at Safari Ltd®, we have introduced creative new toys and teaching tools into the line-up that will continue to help preserve imagination and the environment for generations to come. One of the most important aspects of Safari Ltd. is our passion for social responsibility. That means actively supporting environmental and conservation causes dear to our hearts, while continuously bringing awareness to as many kids and families as possible. Our main goal will always be keeping the tradition of imaginative play alive while simultaneously teaching children to preserve and love the environment. By continuing to improve our carbon footprint and designing products to bring awareness to endangered species, we can accomplish this vision. As our world changes, so do we, and we can’t wait to keep sharing all the new ways we are improving our brand and the world. Keep up with our exciting new updates here. See all the ways we give back and reach out to us with donation requests here.